Most people spend a lot of time each day using some form of social media. Recent research from the Pew Research Center found that about 70% of all Internet users in the US go to Facebook every day.
Social media sites on the internet make it easy for people to talk to each other, share information, and promote goods and services in many different ways. Because of this, social media marketing has risen to the top of the list of priorities for any successful organization.
True, but it’s simpler to say than to accomplish. As most business owners and social media marketers are aware, it may be challenging to come up with new, interesting material on a regular basis, let alone enough to keep your audience interested. And more than 3.8 billion people are active on various social media sites. As a result, the population of people who own mobile devices is rapidly expanding. With the correct approach, businesses can reach millions of people who are already using these platforms as their primary point of contact.
Consider the following these 13 tips for creating content that will attract and draw in your target audience-
1. Identify Your Social Media Goals
Making content that people want to share on social media takes more than just knowing what’s cool. Also, it ought to be in line with your social media objectives. Setting goals for social media will help you focus on creating content that will attract the people you want to reach. Marketing Experiments compared a real client photo to their best-performing stock photo to show that this was true.
In social media posts, it’s important to share interesting and useful information, but it’s also important to draw attention to what the brand has to offer. The first step is to set smart objectives and provide material that supports them.
What would constitute success in terms of these social media activities? That’s a question you should be asking yourself while setting smart goals. In addition, set a timeframe for accomplishing these objectives; this will help you gauge when it’s time to move on to the next step of selling, which will require a different kind of content.
2. Using More Videos and Fewer Words
Do you ever have to pause your scrolling on social media to read a huge block of text? Unlikely, even if the originating account is a personal favorite. However, it’s sure that if you do, you’ll quickly lose interest and go on to the next article. Perhaps you’re thinking, “Just get to the point already.”
We need a simple and direct takeaway from this tale. If you want to promote your brand on social media, you should include a picture or video with every post. Be original in your marketing. In this way, the essentials for a post-trend are covered. Make sure the photographs or videos you post are relevant to your audience.
3. Using Your Own Photographs
If you have been using stock photos in your social media posts, you should stop. A question arises, though: why? You can find them anywhere, and they look great, right?
You see, stock photos just don’t cut it compared to real ones. Because of this, they harm search engine rankings.
Marketing Experiments compared a real client photo to their best-performing stock photo to show that this was true. The percentage of visitors who signed up increased by 35% after seeing the genuine photo. And a recent survey found that 62 percent of buyers thought that high-quality product photos were very important.
Three suggestions for creating striking photographs for online sharing:
- Use the skills of a local photographer to get pictures that fit with your editorial calendar.
- Getting great photos with just a good smartphone and some basic props when you’re just starting out is possible
- Integrate your photographs with the surrounding text effectively. Images are meant to sum up and drive home points, not just break up the text
4. Repurposing Your Timeless Material
A recent study found that people retain visual information for 65% longer than text.
Take advantage of this by turning your most valuable, evergreen information into visual assets that can be used in infographics, charts, graphs, and social media posts. Keep these guidelines in mind the next time you’re making a visual:
- Highlight the content’s most vital points
- To make your content easier to share, use quotes or paraphrased versions of your main ideas
- With Canva or Piktochart’s design tools and pre-made templates, you can make infographics that look like they were made by a professional
5. Hosting Competitions
Running contests on social media is a good way to quickly get more people to follow you and interact with you. Here are some successful ways to host a social media contest with your business page-
- Like, comment, and share to join: Users like your post and share it with their networks to enter the contest.
- Tag a Friend: Your audience will be eligible for extra giveaways if they tag more of their friends.
- User-Generated Content: Participants generate content around a predetermined theme and include your brand in their postings.
Make sure you follow each social media site’s rules for its contests. Before creating a competition, you should check the rules for each platform you plan to use.
Competition Rules On Instagram And Facebook
- You must ensure that your contests are run legally, with rules about who can enter and how prizes can be given out.
- Asking people to tag images where they don’t appear (or any photos where they aren’t visible) is an example of erroneously asking them to tag photos.
- It would be helpful if you stated that Instagram or Facebook are not associated with the giveaway in any way.
Competition Rules On Twitter
- Do not encourage users to make multiple accounts (for example, users may create multiple accounts to receive multiple entries to your contest).
- Avoid phrases like “whoever retweets this post the most wins” that encourage people to constantly share the same message.
- Avoid posting anything that could put your audience at risk, such as graphic or sexually explicit material or stuff that promotes violence or abuse.
- Don’t spam them or share their personal information.
Competition Rules On Snapchat
- Never use any of Snapchat’s trademarks or logos without permission.
- Avoid promoting anything that could be considered unethical or inappropriate.
6. Communicating Reviews and Feedback from Customers
Imagine this: You’re considering purchasing an unfamiliar product, but you’d like to do some research first.
Which sources do you put your faith in when doing research? The product’s sales pitch from a salesperson or a review written by a satisfied customer?
Businesses should encourage their customers to leave detailed and frank feedback because of how influential online reviews are on their purchasing decisions (78 percent believe them, and 67 percent use them).
In fact, 72 percent of shoppers won’t commit to a purchase before checking out customer feedback. If you take anything away from this as a marketer, let it be that positive feedback from satisfied consumers is like a magnet. To demonstrate that your business is reliable and trusted, showcasing positive customer feedback about your products, services, and customer support is important.
7. Finding Out the Latest Visual Trends
Okay, so you plan to share a lot of photos and videos on social media. To begin, you must determine which graphics are successful and which are not. Discover what people are seeing by digging through Google and social media. You can also look at your social media analytics and insights to see which posts have done the best over the past few months.
Here are the things you’ll need to do:
- Check out the pins that have been shared the most on Pinterest. Inspiring pins are displayed here as chosen by the site’s visitors.
- Find what you’re looking for on Instagram by using trending hashtags. Over 2 billion Instagram posts include the hashtag #love, making it one of the most used. Review the content tagged with this hashtag, and take note of the pieces that have received the most likes and shares.
- You should research popular hashtags in your industry and examine those used by your competitors.
- Look up the latest image trends on Google. Popular resources, such as Canva’s guide, are great places to discover new directions in the world of visual communication.
- Check your Facebook and Instagram data to discover how recent postings fared to fine-tune your next social media plan.
8. Making Good Use of Hashtags
It can be challenging to use the right hashtags. Hashtags are a good way for marketers to reach more people, but only if they use them correctly.
If you use a hashtag on Instagram, your post will show up on the page for that hashtag. Reminiscent posts marked with the #tbt hashtag.
To be sure, hashtags are only sometimes useful across social media. For example, they receive a lot of likes and comments on Instagram but only add a little to Facebook updates. As a general rule, you should use the following number of hashtags on different social media sites:
- Facebook: one to three
- Twitter: one to two
- Pinterest: two to five
- Instagram: five to 30
9. Using Stories and Reels to Spice Things Up
Is it worth it to upload Instagram or Facebook highlights or stories? For the quick version of this question, the answer is yes.
Whichever is longer: There is a 67% increase in the potential for interactions with reels compared to videos. And with the popularity of TikTok, which now has over 1 billion monthly active users, people are watching and commenting on these videos more frequently. Narratives and clips can be entertaining and motivational tools. Because of this, it is important to change with the times and take advantage of these interesting opportunities.
10. Engaging Users with Puzzles, Quizzes, and Riddles
Who is this person? You’re losing sleep because you have so many things to do—100 work projects and 200 homework problems for your nighttime college professor.
But before you dive headfirst into them, you should take a quick quiz to determine your cheese. There’s no denying the reality that people can’t resist taking quizzes. The takeaway here is that if you want to see increased interaction on your social media posts, you should create a quiz or riddle that is both entertaining and difficult.
11. Trying to Engage with Industry News
Showing that you share your audience’s passions is a great way to establish rapport. Quickly addressing issues that are top of mind for your target demographic is key.
To further your SEO and brand authority, thought leadership content is a must.
If you have an opinion about something related to your business or want to share some knowledge that you feel good about using to represent your company, don’t be afraid to add it to your social media plan. Sharing content from blogs you’ve created about industry news on social media can also drive traffic to your site.
12. Add Social Media Buttons To Your Email Newsletters
Do you believe that social media and email marketing are in direct competition with one another? Ignore that notion. When used together, social media and email are extremely effective. One effective combination is to incorporate social media sharing buttons into email newsletters.
This is effective because most email recipients only skim messages, and buttons draw the eye because they are visually distinct from the body text. You should include links to your social media accounts so that those who get your email newsletters may keep up with you there.
13. Publish content at the “right” time
Find out what topics are of most interest to your target audience and build content around those themes. Find out what kinds of things interest them, including soccer games, motorcycle racing, award ceremonies for movies, and what they watch on TV. Exams, Father’s Day, summer break, and other seasonal events may awaken your audience’s interest, so keeping tabs on what’s happening in their lives is important. It can be difficult to remember all these holidays and events, so you can keep a calendar to track them. This can help you create timely, relevant content that your audience will enjoy. Publishing content at the right time will help you engage with your target audience a lot more.
Final Words
This demonstrates that social media marketing can be an effective strategy. With some creativity and hard work, you can create content that will bring more people to your website and make more people aware of your brand as a whole. Just try to use the above methods, and you’ll be able to make social media content for your business or brand that is interesting and draws people in.