High-value content is one of the essentials to make a business thrive among its competitors. However, this may be quite difficult to achieve without a proper framework.
As a vital part of marketing efforts, businesses should invest proper resources and time to generate an excellent content creation framework. First, it is necessary to plan a content strategy. Then businesses determine their content topics, assign responsibilities, create high-value content, edit them, publish and promote content, and optimize the whole process.
Let’s discuss these content creation framework steps in detail.
7 Steps of Content Creation Framework
A solid content creation framework helps businesses determine where they are in their content marketing strategy at any given time. Without a proper strategy, it is harder to collaborate with different teams, and the whole marketing process can face significant backlash.
Here we will help you to divide the whole content creation framework into 7 easy steps to make the process more efficient.
Step 1: Planning
Before starting any marketing campaign, businesses must plan how much content they want to create. This highly depends on the time and assets a business is willing to invest in its content marketing.
That being said, it is also crucial to determine how frequently a business wants to produce blogs, videos, long-form content offers, and other forms and pieces of content. This will help businesses to determine how much effort they need to put into their content marketing.
For example, a business trying to publish three long-form articles each year will have four months to work on each long-form article. On the other hand, if a website is publishing two blog posts a week, it will have two to three days to work on each blog.
So, planning the content frequency and forms beforehand helps manage time and effort.
Step 2: Choosing Topic
Choosing a topic for content is crucial as it determines the readers and viewers a website attracts. If the topic is not aligned with the targeted audience, the business may not generate many conversions from its marketing efforts.
Choosing topics starts with keyword research. Also, businesses can identify content gaps and new trends within their industries to share their expertise with their target audience.
Also, it helps when businesses have a content creation goal for a certain time. This can either be for a longer period or shorter. If a business chooses to adopt a half-yearly content plan, they don’t need to plan topics for the entire six months at once immediately. It is okay to pre-plan topics on a periodic basis.
A business can choose to plan its content for a month at once. In this process, it can choose a number of keywords that it wants to rank on search engines and inspire content ideas accordingly.
Step 3: Assigning Responsibilities
Whenever a business is generating content, it will need to have subject matter experts, writers, editors, and publishers. One person can fulfill multiple tasks, but the best practice is to have at least two people working on each piece to balance the workload.
Subject matter experts are the thought leaders or technical experts on the given topic. They give their insights to the writers about the topic if they are not writing it themselves. Long-form content can have multiple subject matter experts involved at once.
Writers draft the content on the given topic. They may not be listed as authors in different cases. Editors control the content quality and check out the facts and other errors. Publishers publish the content and set up landing pages for organic search.
This hierarchy helps in determining how much time each task takes. Businesses assign these roles to their marketing team based on the topics selected to help the workflow.
Step 4: Creating Content
Content creation is a creative process. For this process, one first collects all the necessary information. If the writer and the subject matter expert are not the same people, the writer will need to interview someone with the right expertise to gather as much information as possible.
Once the writer has all the information, they can start drafting the content.
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Step 5: Editing
Once the writer has drafted the content, it goes through the editing process. Even the best writers can make mistakes, and it is the job of the editor to check them out.
Most of the time, writers may overlook a mistake. Thus, having another person proofread the draft can help greatly in this process.
Multiple types of editing can take place for a piece of writing. Development editing involves looking at the bigger picture and ensuring all the necessary information is included in the content.
Line editing focuses on checking out the content’s grammar, punctuation, spelling, and tone. Lastly, copyediting involves removing all errors from a post. If the content is in a smaller form, all of these edits can be combined into one step.
Step 6: Publishing and Promotion
Once a piece of content has been edited, it is ready to publish and promote. If the content is prepared for a blog website, it needs to be SEO optimized. Also, maintaining top-notch quality is essential if the business wants to enhance its content marketing efforts.
Once the content is live on the blog site, promoting it in different channels helps build engagement. Businesses should use their social media channels to promote their content organically. If necessary, paid promotion can help businesses to enhance their content reach.
Step 7: Optimizing Content Creation Process
Once a business has gone through all the 6 steps mentioned above, it is time to analyze the whole content creation framework itself.
Businesses need to evaluate if all the steps have been followed accordingly. If not, is there anything that can make the process more efficient? Can the framework accommodate more content? Is the marketing effort giving the right results?
Once these questions have been answered, businesses can reevaluate their content framework and set it for better success.
A content creation framework is important for a content marketing strategy to flourish. It is important to hold everyone accountable throughout the process to execute the framework properly.
If these steps seem too complicated, you can learn more about the content creation framework through different online resources. Several online courses are available to help you build a brilliant content creation framework to take your content marketing efforts to the next level.