If you can optimize your Facebook Ads expertly, there is a lot to gain in terms of your company’s revenue. Following a checklist for your Facebook Ads can help you reach heights you have never seen before.
Admittedly, Facebook has consistently proved to be one of the most effective digital ad channels. It produces enormous numbers of engagements, which lead to conversions, thus, more sales.
Besides the benefits, this social media platform’s advertising is also reasonably priced. Facebook advertising is generally about seven times more economical than Twitter advertising.
How Using Facebook Ads Can Help You
For many, the possibility of reaching many people is a compelling enough argument for using Facebook Ads. With approximately 2.7 billion monthly active users, it’s practically impossible not to get noticed if you market your brand strategically.
When there are this many users, your top priority becomes figuring out how to reach the groups of people that are most important to your company.
You must conduct research and establish your goals before beginning your strategic digital marketing. Then, to create and nurture your leads, you gather the data you need about your audience.
The option of choosing your target audience comes into play here. Facebook advertising allows you to target users not only by region, race, and age but also by preferences, routines, and various other characteristics. These parameters assist in fine-tuning your targeted advertising, ensuring that it reaches the most appropriate clients for your company.
The performance of your ads can also be measured using Facebook Ads. You can track the number of clicks, impressions, and engagements your campaign received. You would need to add conversion pixels to your website to track conversions and keep track of the process.
A 9-Step Facebook Ads Checklist To Nail All Your Campaigns
A Facebook ads checklist is essential to ensure you have covered all the bases and included everything required for a successful campaign. Here’s the checklist you should follow to create successful ads
1. Setting Up Meta Business Suite For Your Brand
For starters, you’ll need to set up your business suite to take full advantage of Facebook’s meta-advertising features. After creating this page, your company will have various options for advertising on Facebook and Instagram.
You will be able to target particular audiences, retarget current clients, and assess your campaigns for potential future enhancements within Meta for Business.
You have to go to Business Settings and set up your advertising manager account before you can begin utilizing Meta Business Suite, which includes Ads Manager. You should know your company’s unique business ID if you set up pixels or share your account with other pages. (Take, for instance, collaborating with a company to improve your social media marketing.)
Facebook requires your business’s address and credit card details to set up your account. Visit Ads Manager and try to design your first campaign to check if you were successful in creating your ads account.
2. Picking Your Ad Category
Once your advertising account has been successfully set up, you are ready to create your ads.
You might have to pick one of the following specific ad categories, which Meta must approve to ensure they don’t violate any Meta ad standards, depending on your industry. If you fall into one of these categories, you might also find that some demographics and interests aren’t available for use.
- Credit: advertisements for credit cards or long-term financing.
- Employment: highlights available employment opportunities or programs for professional certification.
- Housing: Promoting mortgage loans, homeowners insurance, or real estate listings.
- Politics or social issues: Political advertisements or campaigns highlighting economic, civic, or social rights.
3. Choosing Campaign Objectives
After setting up your ad account, you must choose your business objectives when designing your Facebook campaign. You will have 6 objectives to choose from
- App Promotion
You should ask yourself a few questions regarding the objectives of your Facebook ads. Do you want users to click on a specific link? If so, why do you want them to interact with your advertisement? Do you want the users to look at your products? These are crucial queries to consider as you establish your objective.
4. Set A Budget For Your Ads
As you go to the New Ad Set stage, you will choose the duration of your ad’s runtime and the campaign budget. Choosing how much money to allocate to your Facebook marketing budget can be difficult. Take your overall marketing objectives and the number of Facebook audiences as you decide on the investment amount.
You have two choices for your budget in Ads Manager: daily or lifetime budgets. Which budget should you utilize, then? If your advertisement is running for a more extended period, daily budgets are preferable. A daily budget enables you to take your budget daily, so you may make adjustments as necessary if it is more flexible and has the option to be altered.
In contrast, a lifetime budget will benefit more from a successful marketing day. For instance, Facebook will spend extra if your ad performs well one day. A daily budget, however, would prevent the platform from spending more to benefit from the high performance.
With a lifetime budget, you may choose which times of day your ad is actively running, which is another distinction between the two. You must choose a lifetime budget if you just want your ad to run during business hours.
With digital marketing, you can invest a minimal amount and get reports, the capacity to observe user behavior trends, and the freedom to test different ad copy, image, and objective combinations.
5. Choosing Your Target Audience
Users that interact with your advertisement, respond to the call to action, and learn more about your company, should be included in your target audience. You can pick from a wide range of interests, demographics, and behaviors in Ads Manager.
There are three different kinds of audiences involved
- Core Audience: The user’s age, interests, and other factors help to define this audience, which is the most typical.
- Specific Audiences: Retargeting users will enable you to get in touch with customers who have previously interacted with your company. To use this kind of audience, you must set up a pixel.
- Similar audiences: Facebook can identify new users for your advertisement, but the interests are the same as those of your current clients.
Remember to save your audience once you get it nailed down to use it in subsequent campaigns.
The choices may first seem too broad, but after you clearly understand your target audience, you can test different characteristics to identify a group that will optimize participation and supports your organization’s objectives.
Related Article: Find the top 10 ways to reach a global audience and turn your business into a megabrand.
6. Making Your Facebook Ads Strategy
The next step is to choose a Facebook ad strategy at the New Ad level. Consider how you’ll accomplish your Facebook ad objective. Will you make an effort to arouse users’ emotions? Do you have a specific promotion, item, or internet page that you want people to interact with? Will you make use of a particular image or an alternative ad format?
You can choose from the following Facebook ad formats to create
- Image: To add a single image.
- Video: To add a single video.
- Image Slideshow: A small slideshow with 2-15 images
- Carousel: A display of up to 10 pictures
- Collection: An ad that showcases your product portfolio
You will have the choice to apply conventional upgrades or a full-screen mobile experience when producing your advertisement. If you choose to test out basic upgrades, Facebook will require a selection of text choices from you in addition to a video or image.
Based on the responses from your audience, Facebook will modify your ad and come up with new text or image combinations. They might also add filters, layouts, or labels to improve your photo or video. These improvements make your advertisement more effective and boost the efficiency of your campaign.
In the full-screen mobile experience option, when someone clicks on your advertisement and chooses this option, your mobile landing page will launch right away. It’s intended to promote the usage of your website or app, raise brand recognition, and boost product sales.
7. Creating the Facebook Ad
Follow these tips to write ad copy that makes your ad successful.
- Concise and direct: The first sentence of your advertisement should grab the attention of someone reading their news feed because Facebook will abbreviate the copy.
- Test A/B: By adjusting elements like ad graphics, ad copy, audience, or location, A/B testing enables you to compare two versions of a marketing campaign. You can’t expect to get it right the first time, so we advise making several different versions of your advertisement. This can entail altering your call to action, audience demographics, or even the wording of your advertisement.
- Utilize the services Facebook has to offer: Facebook meta advertising has a lot of great options that you should use.
After you’ve finished creating the advertisement, Facebook will preview how it will appear in search results, the Marketplace, and someone else’s news feed.
8. Launching The Ad
If you’re confident that your ad is ready to go live, give all your settings, copy, and video or image content one last look to ensure you like it. When everything is ready, press “publish.” When you click “publish,” double-check that the appropriate dates are selected because you will specify a date range for when your advertisement will appear.
The next step is to wait while Facebook reviews your campaign. Your advertisement will go live based on the scheduled dates.
9. Monitoring The Ads
Check back once a day or more during the first few days of your advertisement’s run to ensure everything is operating as it should. Once a week is enough after the first few days of the advertisement. Observe your advertisement closely and look out for
- Ad Budget: Check how much you are spending daily on your advertisement. The ad should be hitting close to your daily allocated limit every day, regardless of whether you’ve selected a daily or lifetime budget in your ad setting. If it’s not, there might be a problem with the advertisement.
- Per-Click Pricing: You’ll want to keep your cost per click as low as possible. Your clicks exceeding $2.00 are a sign that something is wrong. You want the amount to fall below that average.
- Ad Volume: Users shouldn’t become weary of viewing your stuff.
- Interactions: Watch how your audience responds to your advertisement to learn what they like and dislike about it.
- Reaction Time: You can see the result rate depending on your chosen ad objective. You can determine the total effectiveness of your advertisement by keeping an eye on this.
Learn to Design Successful Online Ad Campaigns From Skill Surfing
Check out our course where we will walk you through the process of designing and crafting successful ad campaigns, sharing best practices, tips, tools, and resources along the way. Each step is illustrated with examples to inspire and spark your creativity.