How to Create Marketable Content? 5 Step Guide & Checklist

May 19, 2022
Jennifer

You need to prioritize the quality of your site’s primary content to get in more traffic. However, for that, you need to know how to create marketable content that consumers will prefer. 

shareable content in social media concept;

Creating the perfect intended tile, iconic headings, and easy-to-understand and interesting CTAs can enhance your overall content. Therefore, here in this blog, our marketing experts will let you know some of the essential facts that can boost your overall content and make it more meaningful and engaging.

How to Create Marketable Content?

Here in this section, our marketing experts will let you know some of the most effective facts that can help you create engaging and interesting marketing content.

1. Intended Topic

Always ask some questions to yourself before proceeding. Here’s how you can start off: 

  • What will your audience look for in your content?
  • What’s the opportunity you’ll get for your marketing content?

Although income is the goal, effective content always prioritizes the client over the product. Consider their issues, their needs, and their wants when choosing a topic.

You can also go for keyword research or read their sample articles to put yourself in their shoes. This will make it much easier to solve your buyers’ problems and provide viable answers that’ll create an effective engagement. 

2. Post Format

It guides your post, so you don’t go off on tangents and stray too far from your topic. Writing faster and efficiently requires prior planning. Your readers will better understand your point when you have a proper outline beforehand. 

Therefore, list and how-to formats are popular with both search engines and humans. A how-to post seeks to help. They act as a roadmap, guiding the readers through a process until they achieve a higher level of comprehension.

These types of articles are very prevalent on the internet. Moreover, building trust with how-to guides can lead to greater purchases if you also primarily provide services. Even a video illustrating something difficult to describe in words can often boost a how-to post.

Mix internal and external links in your list posts. The first link Google offers you when you type your term into the search bar may not be the best option. 

You could include links to older articles on your site all on the same topic, as well as other websites that you’ve found useful and would suggest to anyone in your profession.

3. The Storytelling Art

While stories can be part of a bigger content strategy, writing them requires more than a blank template to evoke deeper emotions. In order for your story to be authentic, it must ring true. If you want people to remember your narrative, make them empathize and relate.

There are a few rules to follow to help you write a more powerful story. First, always remember “why.” 

Why do you do what you do? Begin with your vision and why you do what you do, then go back to what it is and how it operates. The “why” cuts past rationality and gets to emotion quickly.

Quick Tips: Looking for a strategy that can help your marketing reach new heights? If this is the case, you might think about implementing an intent marketing funnel.

4. Conflict

Storytelling is usually used to reduce tension, create joy, and solve issues. Those points are difficult to achieve without conflict in your story. A story without conflict is just a selling point and a tagline.

5. Resolution

A resolution follows a conflict. A story’s resolution can ruin or make it. A story’s ending provides context and closure. In content marketing, you want to think about how to include a call to action. If you brought up a problem, the resolution is your remedy to it.

You’re getting them to do something other than leaving your website, whether it’s joining your email list or reading more content.

Also Read: The use of content marketing is an excellent strategy for growing your business. High-quality content may bring in new consumers and keep existing ones returning.

Checklist for Editing

There are many things to look for when editing; here are some suggestions:

  • Pronounce it. This will help to make the tone more conversational. When delivering counsel, don’t always sound better than don’t.
  • Write simply. A study indicated that using big phrases reduces credibility and confidence. Simple language can be powerful if used correctly.
  • Be precise. Editing is all about being as clear and focused as possible. Substitute obvious details and unrelated concepts for the core message. If something needs additional explanation, consider linking to another post that does so.
  • Short paragraphs. These are easier to read down the page. Bullet points, illustrations, and brief paragraphs will make your writing easier to read.
  • Cut down adverbs. Words that end in -ly can be removed without losing meaning. Cut those off as you don’t need them.

Generate an Engaging and Meaningful Title

The first step is getting readers to read your article with a meaningful and engaging title. This will give your audience a clearer idea of what the post is about and what they can expect from here. 

Spend 5 minutes brainstorming 5 to even 10 alternative title ideas to discover the ideal one. If you’re a marketer, you may evaluate which title receives the most engagement by swapping titles week by week.

Tips and Tricks to Make Your Content Marketable

Your audience will allot 8 seconds to consider if your content will generate value for them or not. Therefore, before you publish your content, you will need to make sure to engage your audience with the content to navigate them through the customer journey.

You cannot be a good writer if you try and fail multiple times. However, if you keep an eye on the following tips, you can identify what makes your audience engage with your content. Thus, you can eventually be an excellent content creator and can run your business successfully.

The tricks are:

  • Start with a bold headline: A good headline can make your audience stick around for longer on your website. It is the first thing your audience will see, so you need to give ample time to generate a headline that can bring engagement to your content. You will need to make your content title straightforward, concise, and relevant. Avoid “clickbait” techniques, as they are not sustainable for a longer period.
  • Keep everything simple: Keeping the content simple can generate more traction for your business. Use small paragraphs for your written content. Attach images and videos where necessary. It will help your audience understand your content easily. Use active voice while writing and avoid using filler words like adjectives. Don’t use complicated words or flowery language.
  • Use the right tones: While crafting your website content, use the proper tone to address your audience. First, determine your target audience, then tailor your content’s tone accordingly. If your service involves a thorough explanation, consider writing in a formal tone. If you are preaching to a younger audience, the tone should be more conversational. You want your audience to relate to your content, so consider how they communicate verbally and use that tone for your content.
  • Encourage your audience to take action: The ultimate goal of your content is to generate interest and encourage your audience to take action. Therefore, you will want to use action words to engage your audience with you. When you are crafting your content, you are offering a solution to your audience. They can have additional questions which can benefit you as well. So, you can encourage them to contact you or book an appointment for further queries. This will be very helpful for you to generate new leads and get market information.
  • Optimize Content for SEO: You may have excellent content that fulfills the needs of your audience while summarizing the services you offer. However, if you want to generate sales, this content needs to reach your target audience. Optimizing for SEO helps you reach a larger audience and generate better leads. Using proper keywords, having a balanced state of informative and concise content, and functional content titles can help your content reach the top position of the first page of SERPs. 

If you want to improve your performance in Content Marketing, you should explore the Skill Surfing courses that are offered.

Summary

Writing is difficult because it requires a lot of emotional labor. Preparation before writing can often go a long way. Once you’ve chosen a topic, brainstorm three primary themes and a few supporting ideas for each.

Starting out requires the correct mindset for long-term success. Commit to doing what others won’t and sticking it out longer than others since you’ll receive different results.

Writing isn’t simple, and you need to fight yourself to produce great content. With your inner critic, uncertainty, comfort, ego, and anything else impeding your creative potential.

Frequently Asked Questions:

Why does content marketing matter?

Ans: Content marketing works because it is an effective way to reach and engage your target audience. By creating and sharing high-quality content, you can build trust and credibility with your audience, which can ultimately lead to more conversions and sales.

How content marketing drives sales?

Ans: Content marketing drives sales by increasing brand awareness and creating a positive association with the company. Good content will also lead to increased website traffic and higher conversion rates.

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