Creating Your Ideal Customer Avatar (4 Easy Steps)
When you start getting into digital marketing for your business, you start dealing with so many things, such as writing ad copies, designing landing pages, building tons of ads from scratch, and so much more.
But sometimes, many businesses get so lost in creating their online presence that they forget one highly vital aspect of digital marketing, which is also the very thing they are doing the marketing for, their customers.
When it comes to digital marketing, every online business should start moving forward from this point. It’s important to create your ideal customer avatar before you start doing digital business so that you can base your marketing efforts on that and achieve your targets for the business.
If you can do so, you will be able to gain your desired success and growth for the business; as we all know, customers are the main point of any business.
In this article, we will talk about how you can create your ideal customer avatar and start your business right away.
What is A Customer Avatar?
You might want to know what a customer avatar actually is. Customer avatars refer to the profiles of a single person or customer or the representation of buyers in your industry.
Customer avatars are also known as customer profiles, buyer personas, or marketing personas. These buyer personas or customer avatars are really vital elements for your marketing campaigns, paid ads, visual creation, and other valuable additions to the attribution models of your marketing.
Creating a customer avatar, helps you make a single and fictional character that will outline your ideal customer or ideal target for marketing. However, you need to keep in mind that a customer avatar is not the average buyer of the industry. Instead, it’s someone to whom you would like to sell your product or service. After creating your ideal customer avatars, in most cases, they will offer repeated business, loyalty, frequent purchases, and good referrals in return for your high-quality services or products.
The goal of creating a customer avatar is to delve way deeper than demographic data of broader scopes can. With the proper outlines for creating your ideal customer avatar, you will be able to define who your customers are, as well as what your customers expect from your business.
It is important to note that you might have multiple customer avatars for the business that you’re running if your brand is segmented in services or products. For instance, if a salon offers spa treatments and haircuts for both women and women, they have to create customer avatars for both female and male customers. And not just two; you might have to make more than two different customer avatars for your business. In fact, some businesses might need five or more customer avatars to understand their buyers more. But for the start, it’s enough to stick with three customer avatars or even fewer to save casting your net too wide.
When it comes to forming an ideal customer avatar for your business, you will need to include some essential information or components in that. The components that you should go for are-
- Pain points, Defined needs, Defined wants, and Goals
- A well-researched background and history of customers
- A detailed profile of not just who your customers are and, at the same time, how they’ll use your product or service
Why Is It Important to Create an Ideal Customer Avatar for Your Business?
It can seem to you that the creation of an ideal customer avatar will waste a lot of your time and effort, as you will be using them to define a fictional person. And you might ask why you need to do that, as you might already have plenty of demographic data that you and your marketing team keep using regularly.
However, all these demographic data that you might have in your hand are not definitive.
And that’s because even if you know which people might want your product or service, all that info will still not tell you what kind of people or who exactly are your ideal customers. To help you with that, you will need to for the creation of your ideal customer avatar. Even though you might need multiple customer avatars if your business is segmented, in this article, we will assume that you only need one for the convenience of understanding.
If you go for creating a single customer avatar, it will help you narrow down the practices of your digital marketing and, at the same time, will help you improve your targeting. It will help you enhance your personalization efforts, which is important specifically for sending out marketing emails. Moreover, you will be able to improve your business with a top-down approach, as you will know what to expect and what not to expect while buying products or services from your company.
For this reason, it is really crucial that you go for the creation of your ideal customer avatar before you start dealing with your business development and the marketing efforts for your business.
You may successfully promote your business through content marketing, and you can get the leads and conversions you need. Read on to learn about content marketing’s importance.
4 Simple Steps to Create Your Ideal Avatar Customer
The creation of an ideal customer avatar is not an immediate process. You’ll need to invest quite a bit of time and effort in conducting proper research to identify the ideal customer for your business versus who you think you want as your customer.
That being said, the process of the creation of your ideal customer avatar doesn’t have to be painful or difficult. You can conveniently create the ideal customer avatar for your business by going through a few small steps. The steps you will need to follow in order to create your ideal customer avatar are-
1. Researching Demographics
At first, you have to know everything you can about your customers before knowing who your ideal customer is. The process has two steps. At first, you will need to research the demographic information of your ideal customer. This will differ based on the products you offer and also what kind of business you have. It will also depend on the place of your business. The data you will need to collect about your customers are-
- Gender and age (if they’re crucial for your product)
- Family dynamics, such as a significant other and children
- Highest education attained
- Occupation and income
- Place of residence or business
One of the most vital data you will need to collect is the pain points and challenges your ideal customer faces. Whether it is fear of losing your customers, scaling upward, or inability to adapt to new technologies, it will help you narrow or broaden the definition of your ideal customer if you know the problems your demographic faces.
Then you will have to create a customer avatar that will help represent your ideal customer by using your collected demographic information. This will include their name, age, occupation, gender, and income.
You may also want to define the background of your customers. You can do so by providing them with a short backstory, such as the places they grew up, their passions, and their aspirations. Also, you might go for assigning them with a quote, something they will say or think that will also indicate their persona. It doesn’t have to be something original either.
2. Identifying Goals, Fears, and Values
Every customer has their own goal in mind that’s backed by their likes, dislikes, fears, and values. No matter who a customer is, they always have personal and professional goals in life. This will also include your brand. You might want to make a profit by improving the lives of your customers. Your customers want services that will meet their needs at a great price. Due to this, you need to define the goal of your customers instead of yours. You can start by asking a few questions like-
- What does your ideal customer need?
- What do they want?
- Is the ideal customer working within a certain timeframe or budget?
Also, you should make sure that you identify the values held by your customer base and stick to those values. You will have to go for demographic research to identify your customers’ goals. After that, you will need to as yourself some questions, like-
- What are the personal or professional commitments and values of your avatar?
- What goals do your customers have?
- What goals or values are viewed by your customers as dealbreakers?
- What measures will your customers take to make their values meet their goals?
Once you have this combination of values and goals in mind, you will be able to attach this data to your customer avatar.
3. Understanding The Process of Decision Making
Once you have defined your ideal customer, it’s best if you can spend some time considering the process of their decision-making. You need to understand that no business has a totally perfect service or product. As a result, no company can really offer a “one size fits all” type solution to all the customers on this planet.
And that’s why you have to come to the decision-making process. Whenever a potential customer is looking into your brand, they will have quite some factors that will work to influence their decision. For example, they might have a limit of how much they are willing to overlook the price of your product if the quality or the return of the product is worth the cost. At the same time, you need to know that time is a significant factor when it comes to the decision-making process of a customer. You need to ask if they are just shopping around now to make a purchase decision later or if they need the product immediately.
You will have to anticipate how these questions will play into the decision-making process of your customers, and it will help you circumvent your concerns about your product. Then you will have ready answers while pitching your product.
4. Using A Template
If it feels difficult to list all this stuff, you might want to go for a template while creating your ideal customer avatar. The templates of your ideal customer avatar can be either simple or highly detailed. They often incorporate many of the factors that have been discussed in this article already, which are the customers’-
- Values and goals
- Likes, dislikes, and fears
- Their role in the decision-making process
- Business challenges and pain points
- Education, background, and income
Uses of Your Customer Avatar
One of the most important uses of a customer avatar is to help you in marketing to the target audience of your business. Instead of shooting scattershot into the void and hoping that it will be found by your ideal customer, you will be able to target the segments that are most profitable.
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This will also help you cut off unnecessary costs. You will be able to focus your efforts on the strategies that will be worth your money instead of wasting your money on banner ads, emails, and billboards that might not see a return.
You can also try making a customer avatar for any particular purpose. For example, you can make a customer avatar of your ideal online profile if you are going to start marketing on Facebook. You can consider various other factors apart from their age, interests, goals, etc., like their spent time on social media and their preferred accounts.
Also, creating your ideal customer avatar will help you make necessary and important changes in terms of product development. At the same time, it will allow you to distinguish between unhelpful customer complaints and helpful customer critiques.
Creating your ideal customer avatar will also help improve the experience of your customers. By developing your product for your ideal customer and marketing it based on their likes, you’ll be able to improve in ways that are great for your target audience, as well as your business.
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When it comes to digital marketing, any other thing hardly bears as much importance as the creation of your ideal customer avatar. You will be able to properly promote your product to your target audience, and at the same time, you will be able to target the most profitable segments of your customer base. You can also save a lot of money, and go for your product and business development in a way that will work out great both for your customers and your business.